Message from Tadeu Marroco
Transforming our business in the right way is a top priority.
At BAT we are guided by our purpose to build A Smokeless World and create A Better Tomorrow™. It’s what motivates us and lies at the heart of the work we’re doing to transform our business.
Our Standards of Business Conduct (SoBC) is a guide which we live by, and it sets out the behaviours and standards we expect of ourselves. Founded on our values, it reflects our commitment to acting with integrity and delivering business results responsibly. This means doing the right thing and being transparent with each other, our Suppliers, our consumers, and the communities within which we operate.
It’s important to me that our culture encourages collaboration and trust, while being a safe space where people feel empowered to speak up without fear of retaliation. We trust our people to do their jobs responsibly and raise concerns about wrongdoing. Rest assured that you will be listened to and supported.
Please take time to read and understand our SoBC and use it actively to guide your decisions, remembering that we must follow the spirit, as well as the letter, of the rules. Doing the right thing every day is crucial to our success – delivering a strong business performance in the right way is at the heart of our values and is ultimately the foundation of our strategy and purpose.
Tadeu Marroco
Chief Executive
April 2025