Our Purpose and Values

 
A Better Tomorrow™ means
Building a Smokeless World.
This is our purpose, underpinned by six corporate values, which are the thread that must run through everything we do and how we do it - with a clear connection to our strategy and purpose.

Our Values

Show us the way to bring our purpose to life

We recognize that it is our people who will deliver our strategy. Six ‘values’, built on the strong foundations of our corporate culture, underpin how we will drive progress: Truly Inclusive, Do The Right Thing, Love Our Consumer, Passion To Win, Empowered Through Trust and Stronger Together.

 
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Standards of Business Conduct

Our SoBC

Guides our behaviors

The behaviors expected of our values is enshrined in our Standards of Business Conduct (SoBC), which set out the high standards of integrity we are committed to upholding.

 

Our Culture

Ensures we do the right thing

The way we work is underpinned by a collective commitment to act with integrity, do the right thing everyday and deliver our business results with integrity.