Message from David Waterfield
At Reynolds American Inc. and its subsidiaries, we’re committed to doing business the right way, guided by our purpose to build A Smokeless World and create A Better Tomorrow™. It’s at the core of everything we do as we transform our business and industry.
Our Standards of Business Conduct (SoBC) serve as a clear guide for how we operate, outlining the behaviors and principles we expect from ourselves and each other. These standards, grounded in our values, reflect our dedication to building a sustainable business and demonstrating integrity in all our interactions, whether with our adult consumers, partners, regulators, or the communities in which we operate.
As CEO, I expect all employees of Reynolds American Inc. and its subsidiaries to uphold the highest ethical standards. Our culture of trust and collaboration is essential to our success, and it’s important to me that everyone feels empowered to raise concerns about wrongdoing without fear of retaliation. When you speak up, know that your voice will be heard and supported.
As part of our SoBC, we offer the Speak Up hotline and portal, providing a resource to report any concerns or violations, with the option to remain anonymous.
Delivering strong business results with integrity is non-negotiable. By following the principles defined in our SoBC and staying true to our values, we will continue to transform our business responsibly, working together to affect lasting positive change and create A Better Tomorrow™.
David Waterfield
President and CEO of Reynolds American Inc.
April 2025