Message from David Waterfield
Advancing our transformation responsibly is fundamental to how we operate.
In the Reynolds American group companies, our transformation journey to create A Better Tomorrow™ by Building a Smokeless World is grounded in responsibility.
Our Standards of Business Conduct (SoBC) provide a clear framework, anchored by our values, for how we conduct ourselves every day and for what we expect from each other. That culture of trust, accountability, and collaboration is essential to our success.
Equally important is ensuring that employees feel empowered to raise concerns or ask questions without fear of retaliation. Please know that no one will face reprisals for speaking up.
I ask that you take time to understand our SoBC and apply it in your day-to-day decisions, following both the intent and the requirements of our standards. Doing the right thing everyday matters. It is how we build trust, deliver strong business performance, and stay true to our values, strategy, and purpose.
David Waterfield
President and Chief Executive Officer
Reynolds American Inc.
April 2026